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November 20, 2022 Blog
Welcome to yet another post from our weekly series, which is usually based on how cloud computing helps different verticals meet industry-specific challenges and emerge as the winner of the time. In our previous post, we covered cloud migrations for the Sports Industry and discussed how Sports businesses are leveraging the power of the cloud to deliver content over the internet, make sports broadcasting & production accessible to everyone, engage customers more efficiently, reduce costs, compete with big-budget operations, etc. In this post, we will discuss how cloud migration is helping Music businesses deliver content over the Internet, creating multiple servers, engaging customers more efficiently, reducing costs, and much more.
Cloud computing has turned out to be a boon for the music industry. The transformation it has brought to the music industry is such that almost every consumer is adopting on-demand services more than the traditional methods when it comes to music and buying & downloading songs. Perhaps, this shift in the choice of the consumer has led to the massive growth experienced by the cloud music services market. If you look at the numbers, the global Cloud Music Services Market had 475.48 million subscribers in 2020, which is expected to reach 1360.29 million subscribers by 2026, registering a CAGR of 19.1%, during the forecast period of (2021-2026). Here in this article, we are going to discuss the top 3 ways which cloud migration is helping the Music businesses reach new heights. So, let’s walk through them one by one.
It’s not easy to move music from one device to the other and so on. Most consumers find it intimidating. However, the power of the cloud has enabled businesses to make it possible for their customers to buy and download songs. The best part is the cloud stores the downloaded music. It means the content can be consumed even offline irrespective of the time and place once the user is logged in to their music platform application. Moreover, since the downloaded songs are consumed within it, there are no copyright issues as such. Though you can consume the songs in standard data formats like mp3/mp4, the songs on the cloud are kept in an encrypted format.
A quick response time is one of the traits of an efficient application, and that the application must focus on it. Cloud computing has made it possible to have multiple servers for providing quick responses to the song requests of the players. Moreover, you can specify these systems as distributed systems. So, no matter whether the server is down, cloud computing’s automated load balancing technique helps the applications to manage the same speed.
Usually, the music companies that provide content online collaborate with recording companies to get the copyright of the songs and the license to sell these songs online. After receiving access to the content, the music companies store it in their database on the cloud. For every song request made by the consumer, multiple physical files are created and the bit-rate range is also mapped. Following this the files are saved as several pieces and uploaded to the server. Now, depending on the network quality, the players can select the lower or higher quality of the next chunk.
This is evident from the above-discussed ways in which music companies are reaping great results by leveraging the power of cloud technology and working on improvement based on customer feedback. Reasons and benefits could be different but even the music industry counts on the cloud. Music lovers can listen to their music on the go as long as they have the internet and network connectivity. No doubt, online music will continue to grow further needing more and more of the cloud.
Cloud computing is rapidly gaining ground in the media industry. Of course, migrating to the cloud could be a worthwhile move but don’t forget it is not as easy as it may seem from the top. You must first research well before you jump onto the cloud computing bandwagon. Make sure all your cloud implementations are backed with an effective cloud migration strategy. Just in case you require any supplemental support you can get a cloud consultant on board or hire a Managed Services Provider (MSP).
There are several cloud migration service providers that provide cloud services for Music businesses as well. One of the most reputed cloud migration companies in the UK and UAE is LogicEra. The MSP helps you seamlessly and safely migrate your infrastructure to the cloud within the shortest possible time.