Welcome to yet another post from our weekly series, which is usually based on how cloud computing helps different verticals in meeting industry-specific challenges and emerging as the winner of the time. In our previous post, we covered cloud migrations for the Education Industry and discussed how Education businesses are leveraging the power of the cloud to simplify access to information, reduce IT costs, eliminate geographical constraints, manage content, etc. In this post, we will discuss how cloud migration is helping Sports businesses in in delivering content over the internet, making sports broadcasting & production accessible to everyone, engaging customers more efficiently, reducing costs, competing with big budget operations, and much more.
Local computing is not going to work anymore if you want stellar results. Cloud computing has become the next big driver when it comes to technological innovation. New technologies like AI, 5G, and blockchain that have transformed and have been transforming the human experience have cloud computing as their foundation. Every industry is embracing the cloud, and the world of sport is no exception. Whether these are athletes, coaches, or fans, everyone is experiencing the paybacks of this technology. Through the applications provided by cloud computing that can collate & crunch enormous amounts of data in real-time the sportspeople can better understand their performance. As far as the fans are concerned, they can watch, interact and experience their favourite sports through new ways proffered by cloud computing. Sports organizations are not only using cloud-based technology off the field but even on the field as it enables them to crunch, analyze and utilize massive amounts of data for achieving record goals and reaching a growing audience globally. Here in this article, we are going to discuss the top 3 ways how cloud migration is helping the Sports businesses boom high. So, let’s walk through them one by one.
#1: Real-time Data Sharing
The strength coaches aren’t required to maintain those spreadsheets anymore. Cloud provides a common platform through which the athlete and trainer can share information, review, and comment on the workout progress in real-time. It means that the updates made by either party in the sports business get revealed immediately. Cloud enables two-way communication between a sports person and his coach, which is fast and far more effective. The athlete can quickly and immediately communicate with his coach in case he cannot interpret any training module.
#2: Better Fan Engagement
Cloud not only impacts the sportspeople positively but the viewing experience of fans has also been transformed by it. The interface and the user experience the viewers are provided display countless aspects of on-field attributes. Viewers can enjoy the attributes related to positions, polls, speed, velocity, win/lose probability, etc. By providing high-performance computing, predictive analysis, and real-time video streams, cloud computing has made the experience of the viewers even more entertaining and engaging.
#3: More Sports
Our consumption of sports has seen a great shift due to the broadcast revolution. Just like the way the advent of television did it some decades ago, cloud computing is doing now. Then, the sports fans didn’t require to purchase a ticket to watch the athlete compete of their choice, now the situation is even better. They have more command over when they would want to consume the sports content. By delivering content right from source to viewer through a cloud platform, over-the-top (OTT) broadcasting has eliminated the need for a satellite, broadcast, or cable distributor. Being launched in a relatively shorter time, the professional OTT channels show a wide range of sports to global audiences.
The Final Words
Like it does for every field, cloud computing has changed the game for sports businesses as well. It represents the next stage of development in almost every facet of our daily lives. By leveraging the power of cloud computing, coaches can analyze the huge amounts of data in real-time that too from places where it wasn’t possible. Sports businesses can engage their fans in new ways. Moreover, we have quick & cheap distribution of a variety of lower-tier sports through OTT broadcasting. The sports sector is consistently evolving to match the pace with the technical revolution and as long as sports businesses continue to adopt technological innovations like the cloud, indeed the sky’s the limit.
Migrate to Cloud with LogicEra!
Of course, migrating to the cloud could be a worthwhile move but don’t forget it is not as easy as it may seem from the top. You must first research well before you jump onto the cloud computing bandwagon. Make sure all your cloud implementations are backed with an effective cloud migration strategy. Just in case you require any supplemental support you can get a cloud consultant on board or hire a Managed Services Provider (MSP). There are several cloud migration service providers that provide cloud services for Sports businesses as well. One of the most reputed cloud migration companies in the UK and UAE is LogicEra. The MSP helps you seamlessly and safely migrate your infrastructure to the cloud within the shortest possible time. Click here to get a free POC (Proof of Concept).